John Lewis Spectrum designed by Pentagram
Posted: Filed under: Packaging Reviews, Retail | Tags: Back of Pack Design, Best Packaging Designs, Box Packaging, Branding, Branding News, Branding Reviews, British Design, Creative Packaging, Designed by Pentagram, Graphic Design Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, The Best Brand Identities of 2014, The Best Packaging of 2014 Comments Off on John Lewis Spectrum designed by PentagramOpinion by Richard Baird.
Spectrum is a recently redesigned consumer electronics range created by and sold through British department store John Lewis. The range includes DAB radios, alarm clocks, speakers and iPad covers. These are bound by a cohesive aesthetic of soft plastic, geometric forms, bright colours and a packaging treatment created by international design studio Pentagram, led by partner Harry Pearce.
The Adventurous Blends of William Whistle by Horse
Posted: Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Design, Brand Identity Reviews, Branding, Branding News, Branding Reviews, British Design, Business Card Design, Coloured Paper, Creative Packaging, Designed by Horse, Drinks Packaging, From the United Kingdom, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, New Logo, Packaging Company, Packaging Design, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Silver Ink, Stationery Design, Tea Packaging, The Best Brand Identities of 2014, The Best Custom Logotypes, The Best Logo Designs of 2014, The Best Packaging of 2014 Comments Off on The Adventurous Blends of William Whistle by HorseOpinion by Richard Baird.
The Adventurous Blends 0f William Whistle is a small tea and coffee merchant crafting exotic flavoured teas, coffees and tisane from the highest quality ingredients sourced from across the world using an approach that is described as bringing together the very best discoveries of the past with the expertise of the present. This philosophy, as well as the merchant’s well-travelled and eccentric English nature, informed the direction of their brand identity, naming strategy and packaging treatment created by UK based multidisciplinary design studio Horse.