Simplee Aloe by Designers Anonymous
Posted: Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Back of Pack Design, Best Packaging Designs, Branding Reviews, British Design, Character Design, Creative Packaging, Design For Print, Designers Anonymous, Drinks Packaging, Fonts in Use: Andes, Food Logos and Packaging Design, Graphic Design Blog, Icon Design, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Sans-serif Logotypes, Tetra Pack Design, The Best Custom Logotypes, The Best Packaging of 2014, Website Design Comments Off on Simplee Aloe by Designers AnonymousOpinion by Richard Baird.
Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.
Aspall designed by NB Studio
Posted: Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Alcohol Packaging, Amber Glass and Plastic Packaging, Back of Pack Design, Best Packaging Designs, Bottle Label Design, Bottle Packaging, Branding Blog, British Design, Business Card Design, Cider & Cyder Packaging, Condensed Typography, Creative Packaging, Design For Print, Design Opinion, Designed by NB Studio, Foil Blocking, Gold Foil, Graphic Design Blog, Handcraft, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Stationery Design, The Best Packaging of 2014, Website Design Comments Off on Aspall designed by NB StudioOpinion by Richard Baird.
Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.
Nick & Johnny by Scandinavian Design Group
Posted: Filed under: Packaging Reviews | Tags: Best Packaging Designs, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Metallic Spot Colours, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Script Logotypes, The Best Packaging of 2014, Typography Comments Off on Nick & Johnny by Scandinavian Design GroupOpinion by Richard Baird.
Nick & Johnny is a high quality, flavoured, moist powder tobacco known as snus. Launched in 2006 and produced by Stockholm based manufacturer Swedish Match Nick & Johnny has grown to become the fourth largest snus brand on the Norwegian market. Over this period the packaging has been through several iterations, the latest of which was created Scandinavian Design Group.
The group was commissioned to develop a new packaging treatment that would reinforce Nick & Johnny’s position as an alternative product among Norwegian and Swedish snus users, portray a knowledge and craftsmanship, and establish a more contemporary profile. This was achieved through a contrast of script, bold serif typography and a mix of white, coloured and metallic inks bound by the appearance of a hand painted print finish. Each product is described by Scandinavian Design Group as now carrying a unique expression that avoids cannibalizing the clarity of the brand.
