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Luna Burger designed by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Luna Burger is US company producing vegan and veggie burgers using locally-sourced organic ingredients which are then sold from the freezer section of grocery and whole food stores as well as local cafes and restaurants. With the client specifying a plant based direction, Jeremy Slagle of Slagle Design developed a new visual identity and packaging treatment that contrasts an uncoated and unbleached material choice with a bright white sleeve that enhances the bright but natural colour and fine texture of the illustrative work.

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Delikatess Chips designed by Silver

Packaging with tinted brick wall photographic detail designed by Silver for Swedish retailer ICA's new four flavour snack range Delikatess Chips

As part of a wider, multi-product rebrand and packaging exercise, Stockholm-based design agency Silver developed the name, visual identity and pack solution for Delikatess Chips, a new four flavour, own brand range of crisps from Swedish retailer ICA, one of Northern Europe’s leading retail companies.

Based around the organic and geometric juxtaposition of a weathered brickwall and poster concept, featuring tall heavy type, a limited colour palette and simple line detail, the design manages to communicate a sense of hearty flavour and decent crunch with a slightly rustic, traditional and down-to-earth undertone. A contemporary and high quality matt varnish follows the current gourmet snack trend alongside a more conventional series of tints which reinforce flavour from a distance. The typesetting is not perfect but the tall character choice is stacked well and deliver a vertical contrast to the horizontal movement of the bricks.

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Higher Living Tea designed by B&B Studio

Tea packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

Higher Living is a UK based herbal tea company with over 45 years of brewing experience using only 100% natural and organic ingredients. This month sees the release of eight new herb and spice varieties with packaging designed by London based agency B&B that utilises a vibrant and striking illustrative style.

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