Originally an eCommerce business, On The Fly opened its first store in San Francisco during 2008, positioning itself as ‘the brand for the finer things in life’, retailing a wide range of luxury men’s goods. On The Fly approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.
Znaps is a Swedish range of premium vodka, shooters and cocktails created in 2006 aimed at bartenders and mixologists. Their branding and packaging, designed by Stockholm based Amore was updated this year and visually captures the creativity, fun and surprise involved in blending different flavours together.
Originally named ‘Potion’, Tonic is a healthy range of fruit based energy ‘shot’ products that have been designed to fit into the natural food market. Their re-brand, managed by New York based Little Big Brands created an aesthetic that captures the products unusual blend of effective natural ingredients and energy drink proposition.