Design agency B&B Studio have developed a fresh perspective on Innocent’s juice range packaging that “combines all that’s great about the brand’s iconic design with the essential cues of the juice category” which also extends to their smoothie range. This builds on Family&Friends structural design that replaced some of the larger Tetra pack products with an easy to poor PET bottle that utilises recycled materials to “increase taste appeal, in-store standout and simply be more fun to pull out of the fridge each day.”
This month Coca-Cola will release a limited edition Coke bottle designed in collaboration with Daft Punk. Titled Daft Coke this is the latest release as part of their Club Coke campaign which previously included Mika and Justice themes, these bottles will be available in clubs and Colette, (a cult clothes store in Paris).
Seventh Generation is a US based company which has been developing environmentally responsible household products for over 20 years. This month in collaboration with Ecologic they will start supplying their laundry detergent range in 100% recycled newspaper and cardboard bottles.