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DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

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Allsorts Black & White Edition by Bond, Finland

Opinion by Richard Baird.

Packaging for liquorice brand Allsorts Black & White by Bond

Bond continue to work with Scandinavian confectionery brand Cloetta, owner of liquorish brand Allsorts, on the packaging for their Allsorts Black & White edition. The packaging for Allsorts’ originals range looked to bring the distinctive shapes and colours of the liquorice to the forefront using geometric forms and bright colour, enhanced by the black background of a simple card box. It was an approach rightly described by Bond as being bold and playful.

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Hatch Cold Brew Coffee by Tung, Canada

Opinion by Richard Baird.

Hatch Cold Brew Coffee brand identity, illustration and packaging by Toronto based graphic design studio Tung

Toronto-based Hatch is a coffee roaster producing ready-to-drink cold brew coffee from high quality natural ingredients using a craft-oriented twice-filtered manufacturing process and a unique bottling technology to seal in fresh flavour. Hatch intends to bring cold brew coffee from a niche but growing market into the mainstream and worked with Canadian graphic design studio Tung to help them achieve this through brand identity and packaging.

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