BPO


Huckleberry Roasters by Mast, United States

Opinion by Richard Baird.

Huckleberry is a Colorado-based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets which included Mackey Saturday’s logotype, and would introduce more of the personality of its founder’s. This was achieved through the introduction of bright spot colours, geometric pattern in conjunction with the hand drawn logotype, playful copywriting, and a naming convention based on Goedman and Mann’s personal musical inspirations.

This post was updated October 2017 as Mast continue to work with the roastery refining visual identity, introducing a new animated logo, calligraphic logotype, and colourful merchandise.

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Hegel Music Systems by Neue, Norway

Opinion by Richard Baird.

Package design by Oslo based Neue for Norwegian hi-fi company Hegel

Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.

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Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

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