Not just a patch, but a full patchwork. Collins has injected ‘fashun darling’ into a club that has collected aesthetic cobwebs over the past few decades. The Girl Scouts of the USA has finally been ripped from old-world rigidity into a brand with whimsey. A reset for now, and a lifestyle brand for tomorrow. Scouts is the sort of extra-curricular...
From à la mode Lick paint to gramable Aokka coffee, everything comes in a tin these days. The rise of metal packaging solutions in food and beverages, healthcare, household and consumer is expected to accelerate by 3.1% year-on-year from 2021 to 2030, driven by the demand for sustainable alternatives to plastic and lightweight substitutes for glass. Aesthetically speaking, the tin...
A guest article from Paul Belford on AMV’s advert for the Volvo 740 (1983). BP&O Voices presents the opinions of industry experts on a wide range of topics....
A guest article from Seth Rowden on Mami Wata’s brand language. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Panettone has origins as far back as ancient Rome, but its connection to Christmas was first established in the eighteenth century. This sweet bread – originally from Milan – has earned its place across the globe as a staple of the festive season. However, earlier this summer, Barcelona-based twins Chiara and Francesca Pavolucci opened a bakery to bring panettone to...
Few products have successfully integrated ethical, sustainable and environmental concerns with a product than coffee. It’s hard to imagine a time when the conditions of cultivation (both human and environmental) were not equal to flavour and – if we’re getting technical – whether the roast is blended or single origin. With its smaller volumes, the speciality coffee market has challenged...
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
A guest article from Paul Belford on BMP DDB’s press and poster for the VW Corrado (1990). BP&O Voices presents the opinions of industry experts on a wide range of topics....
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Skin is the human body’s largest organ while skincare is the fastest growing segment of the beauty industry. Yet with all their promises of ‘dewy’, ‘glowing’ and ‘blemish free’, most products on the market, are focused on the face. Direct-to-consumer business Soft Services creates skincare products for specific body skin problems, such as acne, ingrown hairs, stretch marks and fungal...
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
A guest article from Paul Belford on Saatchi & Saatchi’s print campaign for the V&A (1988). BP&O Voices presents the opinions of industry experts on a wide range of topics....