BPO


The Best of BP&O — October 2014

Curated by Richard Baird.

Top 5 October 2014

October’s highlights included Karoshi’s brand identity solution for charity event Reachin’, NB Studio’s packaging treatment for cyder and vinegar brand Aspall, Cast Iron’s logotype, stationery and press pack for online seasonal food advisor Huckle & Goose and Bloks’s brand identity work for Coalition for Engaged Education. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared.

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Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, business cards, stationery, merchandise and a changing event-based colour palette.

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Rendez-vous des créateurs 2014 by Marks

Opinion by Richard Baird.

Visual identity and printed paper bags designed by Marks for material and print finish exhibition Rendez-vous des créateurs 2014

Rendez-vous des créateurs 2014 was an event that took place in September at experimental meeting, performance and exhibit space Flux Laboratory in the Swiss town of Carouge. The exhibition was an opportunity for those servicing the graphic design chain to show off finishes, materials and techniques under the title “onomatopoeia of printing”. Participants included silk screen printer Atelier Fuerm, binder Bubu, hot stamper H+M, material manufacturer Winter & Company and electro-static flocking specialist Bastcolor amongst others. The exhibition’s brand identity, which extended across invitations, flyers, posters, brochures, coasters, wine labels, shopping bags, signage and website, was developed by graphic design studio Marks.

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