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DF / Mexico designed by BuroCreative

Opinion by Richard Baird.

Print, menus and packaging by BuroCreative for UK Mexican dining concept DF / Mexico. Featured on bpando.org

DF / Mexico is the latest restaurant concept from the creators of Mexican market food experience Wahaca. Located on London’s Hanbury St. the restaurant combines an informal diner-style setting with Mexican fast-food and modern American influences. Its brand identity, a broad combination of print, signage, environmental graphics and website design by BuroCreative, is built around a simple mix of condensed type, iconography, patterns and a limited colour palette. These have been extensively remixed across a variety of surfaces to deliver a distinctive, diverse and cohesive visual impact. The project included signage, flyers, menus and packaging.

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Mauritshuis designed by Studio Dumbar

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Mauritshuis is an art museum and state-owned building constructed in the 17th century and located in The Hague. The building is described as being a fine example of Dutch Classicist architecture. It was formerly the residence of count John Maurice of Nassau and has been home to the Royal Picture Gallery since 1822. Today it houses a plethora of Golden Age masterpieces, including works by Rembrandt, Jan Steen and Vermeer.

Following a two-year period of refurbishment the building was reopened in the summer of 2014. To coincide with this occasion a new brand identity was commissioned. Designed by Studio Dumbar this new brand identity, a mix of metallic inks and dyed papers, a serif monogram and contrasting sans-serif type, full bleed and cropped images, over-print detail and bright contemporary spot colour, neatly reflect the contemporary revitalisation of a classic building and gallery.

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