BPO


Boundless Theatre by Spy, United Kingdom

Opinion by Richard Baird.

Logotype, posters, programme, business cards and website by London based studio Spy for Boundless Theatre

Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.

With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.

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BP&O Collections — Inserts

Selected by Richard Baird.

BP&O Collections — Inserts

A continually updated gallery of graphic identity design work, reviewed and published on BP&O, that feature an insert component. Where inserts have traditionally sat loosely within newspapers and magazines, quite separate from content and often adverts, the examples here are bound in and characterised by a proportional difference, either smaller than the cover, punctuating content in size, colour and content, or oversized, protruding from cover, teasing content. Their intentions vary, some simply divide content and signal change, others augment image with technical insight, or build layers, juxtaposing image to emphasis or bring new meaning.

This post features work by Kurppa Hosk, Multiadaptor and Richards Partners, and covers a variety of projects, from architecture and property development to university prospectus’ and exhibitions. Highlights include AKU’s use of fluorescent colour reflected onto oversized inserts, the oversized portfolio-like cover of Studio Hi Ho’s brochure for Whitlam Place, and the layering and contrast employed by Spy for their work with London School of Hygiene & Tropical Medicine.

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