BPO


London School of Hygiene & Tropical Medicine by Spy, UK

Opinion by Richard Baird

Graphic identity, prospectus, business and business cards etc. designed by Spy for London School of Hygiene & Tropical Medicine

The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.

With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.

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The Best of BP&O — January 2018

Selected by Richard Baird.

January’s highlights included Bedow’s work for German brewery St. ERHARD, Carl Nas Associates work with illustrator Syd Brak and TangentGC, and Bond’s book Kape 24h for Scandinavian chef Kari Aihinen. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling visual character and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points.

Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions to this were Wine and Block Foiling. Updated projects during January included Commission’s packaging for Old Spike and Two Times Elliott’s graphic identity for The Dayrooms.

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Sumer And The Modern Paradigm by Clase bcn, Spain

Opinion by Richard Baird.

Graphic identity and print by Clase bcn for exhibition Sumer And The Modern Paradigm

Sumer And The Modern Paradigm is an exhibition at Barcelona’s contemporary art gallery Fundació Joan Miró, and runs from 28th October 2017 to 21st January 2018. It intends explore and attempt to explain the influence of Mesopotamian art on modern artists, with a particular focus on the interwar period. The exhibition analyses work produced between the twenties and forties, takes a look at the documentation of Mesopotamian art that modern artists encountered and were inspired during this time, and looks to find the reasons for their fascination with the discoveries of ancient Near East artefacts. This relationship between between antiquity and modernity is expressed through the graphic identity of the exhibition, designed by Spanish studio Clase bcn, using a contrast of form and colour. This links a variety of printed communications and merchandise that included posters and flyers as well as tote bags and books.

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