BP&O Voices
Packaging:
Built to Seduce
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Wickside
Society Studio
2026, UK, Property
Gloopy, bubbly, occasionally borderline illegible
It’s always confusing, surprising and slightly disappointing when you come across art or design-focused brands, agencies, platforms, publications or organisations that seem to have a total disregard for what they look like – as though their own central premise and raison d’etre is at odds with their look and feel. I won’t name names, because that feels both mean and...
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Tree Aid
For People
2026, UK, Environment
Feel the heat
Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals. The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like the...
BP&O Voices
Packaging:
Flour, But Make It Sexy. And Big
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Diggin’ it
Just when you thought we were approaching a post-pet-parent era, a brand comes along and proves very much otherwise. Thankfully, though, while pet parenting seems to be alive and well; fingers crossed we’ve left behind the whole rather icky “fur baby” days of things like dog bandanas that read, “My Mom is Sooooo Obsessed with Me”; or dog nail varnish;...
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Kombi
Polygraphe
2025, Canada, Sports
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LangChain
Play SF
2026, USA, AI
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New Orbit
Manual
2025, USA, Technology
Equipped for Life
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the...
BP&O Voices
Packaging:
Roll with it
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....