Marketing and communications specialist Gauthier have sent out a limited run of glass water bottles as a gift to its clients with an environmental message to choose glass over plastic. The packaging’s minimal/maximal design approach, taking a simple white rectangle and imparting a strong and inspiring visual message on the interior walls, utilises its gift proposition to defy retail convention and deliver subtlety first and impact second.
Monsoon is a women and children’s clothing retailer based in the UK which began trading in 1972 and delivered a pre-tax profit of £32.96 million in 2010. They also own the retailer Accessorize and have a combined 425 stores in the UK and over 1000 worldwide. In December 2010 they started rolling out a logo and visual identity system across their stores and on-line space which was designed and managed by New York design agency Pompei A.D.