Windmade is a new not-for-profit organisation launched by Vestas Wind Systems to brand products that have been made using energy sourced from wind farms on the back of a survey of 25,000 consumers and has already garnered support from companies such as Lego, WWF and PWc. Although the standards have yet to be defined they have released the visual identity that will sit on packaging alongside other familiar initiatives (shown on the left).
Škoda is a Czech car manufacturer established in 1859 which started producing bikes, motorcycles and then automobiles at the start of the 20th century. In 1990 they were purchased by the Volkswagen Group and saw significant growth of 51% in 2010 compared to the previous year. As of March 2011 they will introduce a new identity to better represent their more ecological, innovative and aspirational vision of the future.
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the result of a competition, reigniting another debate on the validity of spec work in the design community.