Design agency B&B Studio have developed a fresh perspective on Innocent’s juice range packaging that “combines all that’s great about the brand’s iconic design with the essential cues of the juice category” which also extends to their smoothie range. This builds on Family&Friends structural design that replaced some of the larger Tetra pack products with an easy to poor PET bottle that utilises recycled materials to “increase taste appeal, in-store standout and simply be more fun to pull out of the fridge each day.”
This month Coca-Cola will release a limited edition Coke bottle designed in collaboration with Daft Punk. Titled Daft Coke this is the latest release as part of their Club Coke campaign which previously included Mika and Justice themes, these bottles will be available in clubs and Colette, (a cult clothes store in Paris).
Moneybookers.com was launched in 2002 and is a UK based company that provides on-line payment services competing with companies such as paypal. In response to questions about the international viability of the name moneybookers and its potential association with ‘bookies’ they have changed there name to Skrill and introduced a new typographic word-mark with the full branding process to be completed by the end of 2011.