BPO


The Best of BP&O — Graphic Design of 2016

Selected by Richard Baird.

The Best of BP&O — Graphic Design of 2016

A new end-of-year feature for BP&O as the site intends to build out its reviews to include work beyond branding and packaging. This looks to cover individual brand assets new to established brand identity systems, and other pieces such record sleeves, posters, campaigns, books and wayfinding. Although only a few of these made it onto the site in 2016, this was an increase on last year, with five of these really standing out, making it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual graphic design projects published on the site during 2016 for another opportunity to be seen and shared. These balance a strong and appropriate concept with a compelling aesthetic that hold up individually or sit well within an pre-established brand identity system.

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The Best of BP&O — November 2016

Selected by Richard Baird.

The Best of BP&O – November 2016

November’s highlights included Glasfurd & Walker’s work for Earls.67, Emma Magnusson Arkitektur by Lundgren+Lindqvist, and Folch’s brand identity and packaging for product company for DOIY. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most unusual / distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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