BPO


BP&O Collections — Banners

Selected by Richard Baird.

A continually updated collection of banners, designed as part of a larger brand identity progrmme, published on BP&O. These typically deliver an immediate graphic expression through type and form language, colour and image. This selection features the simple and singular, and those that pair a strong stylistic impact with informational detail, and includes work by studios Hey, Studio fnt and Mucho.

In the spirit of trying to challenge the chronological value-hierarchies of the traditional blog format, this post was published as a quick way to jump through BP&O’s content and gain access to older but equally interesting projects through different themes. Further, this is less about the aesthetic of a singular asset, although that is a consideration, but how each of these may fulfil a role within a broader system, click each image to read more. This expands upon previous posts under the category BP&O Collections.

Continue reading this article


BP&O Collections – Fluorescent

Selected by Richard Baird.

A continually updated gallery of graphic identity work and design for print, reviewed and published on BP&O, that feature fluorescent inks and boards. This post includes work by Bunch, Pentagram and Bond, and covers a variety of projects, from books and campaigns to branding and packaging. Highlights include Bunch’s balancing of past and present through colour and type, the cheerful personality delivered through a striking green for a book on Eero Aarnio by Bond and the colour language of activism employed by Paul Belford Ltd. Between them, these express how fluorescent inks and papers can be used to create drama, contrast and immediacy, deliver a conviviality and distinctiveness, and through restraint, elevate the often low-cost associations of fluorescents to that of the elegant and sophisticated.

Continue reading this article


BP&O Collections — Form Language

Selected by Richard Baird.

A continually updated collection of graphic identity design work with strong focus on form language, reviewed and published on BP&O. This post features work by Clase bcn, Lundgren+Lindqvist and Toko and includes campaign identities, packaging, simple and broad brand identity systems.

Projects within this collection typically explore form, graphically and/or materially to convey ideas, imply a value or value set, imply that there is a story to be uncovered or seek to bring to light the iconic nature of small detail of a product through scale and proportion. These move between subtle allusion and the communicatively immediate, although there is also a decorative and eye-catching intention to these as well. Common techniques include repetition, the scaling up of the small, and the making the most of an associative potential.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

Continue reading this article