HotDog by SMLXL
From the moment I turned the sound up (as per instructions) on the ‘about’ page of the HotDog website, safe to say I was obsessed with this brand and its branding. It’s laugh out loud hilarious – I truly loled, as did the person I was sharing a room with, and as I’m sure anyone within eye- or ear-shot would...
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Bedrock
Studio Everywhere
2026, Hong Kong, Construction
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Getty
Fred & Farid New York
2026, USA, Photography
Yes we Makan
The chintzy rose; the bright but slightly dusky pink; the multifarious wordmarks; the apparently haphazard, painterly decorative flourishes; an approach to letter sizing that’s borderline unhinged – the branding for Makan has the potential to be all kinds of terrible. Instead, it’s absolutely the opposite, thanks to the deft hands at Foreign Policy (Park Bench Deli, Project Send, Critical Mass)....
BP&O Voices
Packaging:
Space Craft
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Storrd by Among Equals
London is awash with convenience stores – from the acrid yellow signage of Nisa to the misleadingly named ubiquity of Costcutter to the countless independents named things like Ben’s, despite the fact they have nothing to do with anybody called Ben. Such shops – reliably there at most times of day, reliably overpriced (hence the convenience I suppose, like an...
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Usalco
Matchstic
2026, USA, Utilities
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Aptos
Ashfall Studio
2025, USA, Technology
3TEMP by Studio NARI
If you had to guess what 3TEMP is and does, it’s hard to imagine many people would come up with the right answer: with no prior knowledge of the company, it sounds like the sort of thing a half-arsed episode of Black Mirror could come up with – some kind of temping agency but everyone is actually AI, or perhaps...
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Elevant
Percept
2025, Australia, Finance
BP&O Voices
Packaging:
Botanical, But Make It Bold
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....