LogoArchive returns with its fifth collaborative Extra Issue: Logo Redux, dedicated to the fascinating theme of Renaissance printers’ marks. These marks, many drawn from the 15th century, appear somewhat modernist in nature. As such, this Extra Issue functions as a “prequel” to previous LogoArchive issues, and positions printers’ marks as a precursor to the modernist corporate trademarks of the mid-century.
Conceptualised by designer, educator and researcher Darren Leader, working in collaboration with Unlocking The Archive, the University of East Anglia and editor Richard Baird, this Extra Issue intends to revive interest in printers’ marks and the inventive typography of renaissance publishing.
Logo Redux is a Limited Edition run, these can be ordered at logoarchive.shop.
LogoArchive is a series of booklets dedicated to the modernist logo-making of the mid-century. It can be enjoyed as is and just for that. However, the ideas within these booklets, in the words of Ian Anderson “exist both on and below the surface” for anyone with the inclination to dig a bit deeper.
These zines are, perhaps, best described as “free-spaces” to explore the potential of the “total project”, that is, to conceptualise, write and design concurrently, allowing each to inform and impose on each another. For LogoArchive, just as with BP&O, ideas matter. The LogoArchive booklets function as spaces for enquiry, both abstract and concrete. Outside of the booklet, these enquiries are presented as supporting articles here on BP&O, as Zoom events and as social media posts. In this way, the project is a super-narrative, to be understood in different ways and from different points. The project is also a platform for design discourse. Below, an invitation to answer questions by Elliott Moody offered such a platform to share some more of the ideas behind this Extra Issue. The answers below are published in their entirety. You can view the TBI article here.
LogoArchive Akogare is now available on the LogoArchive.shop.