EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

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SSU designed by Snask


The Swedish Social Democratic Youth League, abbreviated to SSU, is a branch of the Swedish Social Democratic Party, associated with the Swedish Trade Union Confederation, and one of the largest youth leagues in the country with a membership of over 10,000. In response to an upcoming general election, which took place on September 14th, the SSU looked to readdress its visual identity which had remained untouched for ten years.

Designed by Snask and launched a few months prior to the election, the SSU’s new visual identity, drawing colour from its relationship with the Trade Union Confederation and Social Democrats, using bold typography, and introducing a variety of more accessible details, broadens its communicative value and aesthetic impact, and unifies its members under one cohesive system.

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Popchips designed by Marx

Popchips - Branding and packaging created by Marx Design

Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés of traditional chip packaging in order to achieve cut-through.”

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