Opinion by Richard Baird.
Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.
To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.
Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés of traditional chip packaging in order to achieve cut-through.”