Opinion by Maisie Benson.
G . F Smith is an independent British paper merchant with a heritage dating back to 1885 and a loyal staff, some of whom have provided over 20 years of loyal service. Made Thought, the design studio behind the visual identity for G . F Smith’s distinctive Colorplan range, were recently commissioned to develop a new brand identity for the company that would better reflect the legacy, stature and future ambitions of the company. This included a new logo and logotype, sample and heritage booklets, stationery, pin badges and website.
Today’s review was written by Maisie Benson, a final year graphic design student studying at Falmouth university. Maisie has secured placements at renowned studios jkr, Smith & Milton and B&B Studio, and has a keen interest in brand identity and packaging design.
Sebazzo is the London based interactive studio of digital design duo Sebastien Hefel and Michael Azzopardi. The studio creates applications, websites and generative installations for a variety of brands and specialises in ‘innovative e-learning environments’. Design agency Bunch recently created a visual identity and stationery solution for Sebazzo that conveys digital design as a craft and the duality of the partnership through name and type, colour, material choice and process.