BPO


Finchtail by Believe in, United Kingdom

Opinion by Richard Baird.

Visual identity and packaging designed by Believe In for Finchtail and its mobile phone and tablet stand

Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.

Continue reading this article


Teahouse Exclusives by Peter Schmidt Group, Germany

Opinion by Richard Baird.

Tea packaging for Teahouse Exclusives designed by Peter Schmidt Group

Teahouse Exclusives is a German company with a portfolio of high-quality black, green, fruit, and herbal teas, a philosophy that revolves around sophistication, quality and modern lifestyle values, and describes itself online as being trend-conscious. Based around the concept of individuality and strong character, integrated brand consulting business Peter Schmidt Group worked with Teahouse Exclusives to develop a new packaging treatment for its everyday range. These feature original illustrative and custom typographic detail and a contrast of bronze metallic and fluorescent spot colours.

Continue reading this article