Superkül by Blok, Canada
Posted: January 26, 2017 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Fonts in Use: Brown, Fonts in Use: Circular, From Toronto, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Superkül by Blok, CanadaOpinion by Richard Baird.
Superkül is an Canadian architectural firm with a portfolio that is described as having an understated boldness, subtlety and spacial richness, and a process that intends to find the essence of each project and remain true to this throughout design and development. Superkül has won many awards and is considered one of Canada’s most progressive architecture firms.
To celebrate their first ten years Superkül worked with Toronto-based graphic design studio Blok on a book that would both serve as a collection of work but also as a reflection of the firm’s unique philosophy and design approach. This was an exercise in discovery and a clarity of positioning which was then expressed materially through subtle paper transitions, finishes and printing techniques. This can be seen here.
Blok follows this up with the launch of Superkül’s new brand identity next week. Where book, in its comprehensive yet singular form could be seen as the strategic component of branding, one that clarified approach and direction, visual identity is the distillation and expression of this across of variety of new assets. These included wordmark, business cards, notebooks, packaging, stationery and website.
Verso Architecture+Interiors by Studio South, New Zealand
Posted: December 21, 2016 Filed under: Architecture and The Built Environment, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, Fonts in Use: Theinhardt, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, Type Foundry: Lineto, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Wordmark Design 2 Comments »Opinion by Richard Baird.
Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.
Helbers by Only, United Kingdom
Posted: August 22, 2016 Filed under: Fashion, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Embossed Paper, Colorplan Papers and Boards, Coloured Paper, Copper Block Foil, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed in Leeds, Fedrigoni Papers & Boards, Fonts in Use: Pitch, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Responsive Websites, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Website Design 2 Comments »Opinion by Richard Baird.
Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.
Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.
