Created by consultant Ray Lindberg with the intention of setting new standards for flexible work environments, Kontoret provides low-cost office space by the hour, with wireless internet, printers and coffee, to freelancers, chief executives, local businesses and international travellers in the centre of Helsinki.
Inspired by the “essence and basic needs of office work and the aesthetics of the classic office environment”, design agency Werklig created a new grid-based identity for Kontoret drawn from the typeface Replica Mono, a custom set of icons and utilises branded office tools such as Bic pens, Post-it notes and Stabilo Boss highlighters to establish a “brand identity with a strong link to the traditional office environment with a minimalist Scandinavian twist.” This extends across neon signage, window decals, bags and stationery.
One To Be is a Brussels based furniture design and manufacturing workshop that crafts custom wood pieces for residential refurbishments, bespoke kitchens, office and retail spaces, exhibitions, art installations and one-off pieces for private individuals. The workshop’s visual identity, a logo-centric solution executed across dyed uncoated paper choices by design agency Coast, is straightforward in its presentation of craft, functionality and individuality.
BTP, formerly Beyond The Pixels, is a Melbourne-based design studio who take an interdisciplinary approach that blends the practices of design, technology and branding to create modern interactive products, and describe themselves as having a reputation for “delivering progressive brands and websites”.
Their recent rebrand, in pursuit of a “simplified vision”, reduces their identity to a three character sans-serif logo-type set alongside embossed signature detail executed by hand and across dyed, uncoated substrates.