Nine Smith Street is the latest residential property project from Neometro, a company that describes itself as having a reputation as Melbourne’s most design-focused development group and recognised as one of the first holistic design and construction businesses in Australia. Neometro are dedicated to creating architectural buildings that are beautiful, functional and timeless, and have a sense of place and belonging. Neometro’s brand identity and that of its Fitzroy property Nine Smith Street, designed by Studio Hi Ho, effectively uses colour, type and substrate contrast to establish a solid foundation from which to communicate a variety of future property projects. It also reflects a design aesthetic rooted in a modernist heritage and the company’s commitment to new textures, finishes and materials.
Opinion by Richard Baird.
Space Division is an architectural studio established in 2010 with an office in Auckland, New Zealand. It looks to contribute to and positively impact on the lives and environments of its clients and the communities it serves by producing simple and succinct spaces.
The studio describe their projects as being inclusive and client-focused with physical constraints, budgets, time frames and compliance being carefully considered and incorporated into their work across commercial, urban infrastructure and residential architectural fields.
These values and project considerations, as well as Space Division’s agile, dynamic and easily scalable approach, is reflected in their name and new brand identity, created by Inhouse. This included a flexible logotype, stationery set, business cards, print portfolio, project photography and website.
Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.