Posted: Filed under: Film, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Resource, Logo Opinion, Logos, Logotypes, Paula Scher, Sign Design, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Typography, Women of Design
Opinion by Richard Baird.
Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on brand identity. This included logotype and custom typeface, environmental graphics, signage and digital installations informed by the visual language of cinema.
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