Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.
Privacy International is a UK based non-profit organisation established in 1990 to monitor the security intrusions of governments and business, increase the awareness of data protection concerns and establish ‘new forms of privacy advocacy’ at an international level. Made up of computer professionals, academics, lawyers, journalists and human rights campaigners the organisation has worked on initiatives across fifty countries and is funded by British privacy activist Simon Davies.
Design Studio This Is Real Art, now Paul Belford Ltd, worked with Privacy International to develop a new visual identity. The result blends a redacted visual device, synonymous with restricted government intelligence, a simple perforated material treatment, patterns and webcam stickers to make global security relevant and understandable at a personal level.
The Chain Reaction Project is a not-for-profit organisation founded in 2009 to aid developing countries through global community intervention. The organisation’s identity, developed by Singapore based independent design studio Bravo, takes a three pointed star as the basis for a larger network of assets that resolve the philosophies and the broad range of causes it aims to tackle.