Giles Duley is a British documentary photographer and photojournalist with ten years of editorial experience within the fashion and music industries and who now works internationally with many NGOs to document those fighting adversity. He is known for capturing humanitarian issues, the consequences of conflict and the human spirit with dignity, creating through his photographs an “intimacy and empathy” for lives that differ from ours only in circumstance.
His brand identity, a combination of a familiar but well executed sans-serif logotype, the subtlety of a blind emboss and deboss print finish, and an uncoated, unbleached, mixed fibre set of boards created by London based Shaz Madani, neatly avoids appearing flashy or individually expressive, and instead has a modesty and truth to materials that feels appropriate for the themes of Giles’ work. It is a small project with few assets but with a sensitivity and restraint not often seen so well handled.
Independent London-based design agency Studio Jubilee have recently updated their website and portfolio. Their brand identity work for South Australian photographer Peter Ahrens—which included a new logo-type, website and stationery set—really stood out for its use of a weighty fluorescent white material choice and tactile print process to enhance a reductionist single font approach.
The project is accompanied by a great write-up, published below, that brings to the forefront the level of physical detail and nuance which underpins what is a limited set of assets to complement Peter’s philosophy and offer contrast to the detail of his work which will be appropriately positioned at the heart of communication. To some this will seem basic but to those familiar with material weights, letterpress print finishes and hierarchical communication this is a solid example of a contemporary restraint.
Frederik Laux is an award winning German portrait, fashion, lifestyle and editorial photographer with a client list that includes Alliance and Mercedes-benz. His new visual identity, developed by Stuttgart based design agency LSDK, takes a competently spaced but generic condensed, sans-serif logotype and executes it as a redacted three-line mark die cut by hand across a print solution that mixes the cool and dark greys of uncoated unbleached boards, a pastel green paper, bright fluorescent stickers that cut diagonally through the stationery, the quality and authoritative weight of a letterpress business card with hand painted edges and the unusual detail of a portfolio case with a strap made from bike inner tubes.