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Life or Death by DIA, United States

Opinion by Richard Baird.

Branding for PR and management business Life Or Death by DIA

Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.

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BANG PR designed by RE:

Dynamic logo designed by RE: for Sydney based public relations business Bang

BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.

RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.

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Rush Talent designed by Bunch

Logo and business cards designed by Bunch for London based public relations company Rush Talent

Design studio Bunch worked with Rush Talent, a London based public relations company, to develop a visual identity, this included monogram, logotype and stationery design. Rush Talent describes itself as at forefront of the factual and lifestyle television scene and represents emerging UK broadcasters working within the fields of fashion history, sports, science, architecture, food and art, and includes the likes of Amber Jane Butchart, Fern Riddell and Chris Naunton.

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