Opinion by Richard Baird.
Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.
Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.