BPO


Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

Continue reading this article


Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, business cards, stationery, merchandise and a changing event-based colour palette.

Continue reading this article