Mooi is a UK fashion boutique, located on London’s Kensington High Street, that retails an eclectic collection of “luxurious textiles, hard-to-find designer labels and one-off designer womenswear pieces assembled from all over the world.” Inspired by the “elegance and quality of the boutique’s hand-crafted textiles”, multidisciplinary design agency Morse Studio developed a new brand identity that included exterior signage, swing tags, website, launch material and a bespoke logo-type screen-printed by hand on 100% cotton stocks.
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.
Griab is a Swedish engineering firm, founded in 1957 and located in Helsingborg, Sweden, that specialises in delivering a holistic design and build service that includes land planning, wastewater management, architecture and construction.
Developed by multidisciplinary design agency Kollor, Griab’s visual identity, “inspired by the the straight lines and shapes commonly seen in architecture” and created to help reinforce the firm’s environmental profile, includes a new logo-type, stationery and website based around a sans-serif logo-type, monospace typeface, grids, guides and a fluorescent green print treatment.