YAY Festival is a Stockholm based design event, created Swedish by design studio Snask working in collaboration with ‘brand experience agency’ Grandins Flying Circus, that was launched in 2012 with guest speakers that included Aaron James Draplin and Jennifer Cirpici who replaced Jessica Hisch.
The identity for the 2012 event, recently published by Snask on their website, juxtaposes traditional and fine illustrative still life watercolour detail, enhanced by full bleeds in print, with the urban energy, enthusiasm and hand crafted sensibilities of a script of broad brush strokes and the on-trend restraint of a single line weight logotype – both well rendered a with decent sense of motion through each of the letters and plenty of individual character. This contrast continues with the modernistic restraint and efficiency of geometric sans-serif. Together these deliver a rich and striking contrast and resolution of both classic and contemporary design themes.
Interior 13 is a distributor of Mexican and international auteur films and promoter of independent cinema. Design agency Anagrama were recently commissioned by Interior 13 to develop a new visual identity that would be “easily relatable to the cinematographic world” as well as being “functional in terms of online promotion.”
Traveller is the Melbourne based espresso bar of speciality coffee roaster and cafe operator Seven Seeds. Design agency The Company You Keep (TCYK) recently worked with Seven Seeds to develop a new visual identity solution for the Traveller that reflects an interior architecture of details such as ‘moulded plywood, vinyl and soft curves’ inspired by ‘the golden age of caravanning’, through period typography, signage shape, a simple illustrative mark and a single ink print treatment.