BPO


Hoola Swimwear designed by Two Times Elliott

Logotype and business card with fluorescent ink and bronze foil designed by Two Times Elliott for women's swimwear brand Hoola

Hoola is a women’s specialist D plus swimwear brand launched in 2006 with the intention of creating “beautiful and supportive larger cup swimwear” as an antidote to “bras masquerading as swimwear”. Commissioned to refresh the brand’s visual identity, Two Times Elliott developed a design solution based around the theme of horizons that juxtaposes a bold single spot colour with a classic foil print finish across a white substrate.

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InForm designed by Hofstede

Logo and business cards for architectural design and building firm InForm by Hofstede

InForm is an Australia architectural design and build firm established in 1996 that provides a holistic service which “integrates architecture and construction in a process that promotes creativity, flexibility and efficiency”.

Their new visual identity, created by design and digital development studio Hofstede and “rolled out across printed, digital and environmental forms”, conveys familiar and modernist architectural principles such as truth to materials, craft, structure, functionality and restraint with a neat combination of black, white and dark concrete grey uncoated substrate choices, the high quality of foil finishes, grid-based layouts, plenty of space and the geometric basis of a logotype constructed from Neuzeit S.

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Torikorttelit designed by Kokoro & Moi

Torikorttelit designed by KokoroMoi

Torikorttelit is the old town district of Finland’s capital Helsinki. Its new visual identity, designed by Kokoro & Moi and based around bright colours, simple geometric patterns, a stacked typographic serif logo framed by a circle and paired with a modernist inspired secondary typeface neatly reflects the historic setting at the heart of a modern metropolis.

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