“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond
Vibe Design Group are described by Studio Constantine, the design studio behind the brand identity of Vibe’s new sub brand Select, as a “multi award-winning Melbourne based architectural design practice” who produce “fiercely contemporary and conceptual buildings for the top end of the Australian residential market.”
Studio Constantine worked with Vibe in the process of “productising and branding a new consulting service, parallel to the main design practice” intended to “open up Vibe’s design thinking and experience to a design conscious market that would normally be prohibited by budget” through a service that “comprises of a 2 hour troubleshooting consult, a package of tailored reference and inspiration material, and an introduction to a network of high-end suppliers, built over years of experience in the market. All for a set price.”
The studio describe their design solution as needing to “relate to the pre-existing Vibe Design Group aesthetic and identity, yet sufficiently separate to distinguish the consulting service from the design practice” which was achieved by typographically referencing the Vibe identity through a lowercase ‘select’ and utilising a monochrome colour palette to keep the whole suite ‘understated’, ‘stylish’ and ‘contemporary’.