Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.
Griab is a Swedish engineering firm, founded in 1957 and located in Helsingborg, Sweden, that specialises in delivering a holistic design and build service that includes land planning, wastewater management, architecture and construction.
Developed by multidisciplinary design agency Kollor, Griab’s visual identity, “inspired by the the straight lines and shapes commonly seen in architecture” and created to help reinforce the firm’s environmental profile, includes a new logo-type, stationery and website based around a sans-serif logo-type, monospace typeface, grids, guides and a fluorescent green print treatment.
Love Magna is a Lisbon-based boutique production studio drawing on a wealth of talent through international partnerships in its delivery of custom CGI, production and post production services. The studio’s visual identity, a combination of an on-trend, uppercase sans-serif logo-type set along a radial baseline, stamps, stickers and hand embossed detail, unbleached board and screen printed textile tote bag, designed by Musa WorkLab, convey a individualised craft approach while the high quality perceptions of a gold, black and cream paper combination across the studio’s script booklet adds depth to the practicality and economy of the print work.