Smartheart is an independent Moscow-based brand design and advertising agency that creates unique work groups for each project allowing them to draw from a variety of disciplines including architecture, music, film and public art, and describe their solutions non-standard and effective.
“We are conservative innovators. We apply new techniques and technologies, experimenting, but eliminating all that is not conducive to the disclosure of the idea embodied in the project. Priorities for the Agency: Living Identity (dynamical systems of visual identification), Ambient & Public Art (non- standard media, advertising media, monumental public art advertising) and Regional Branding (branding and positioning of cities and regions).”
Hoola is a women’s specialist D plus swimwear brand launched in 2006 with the intention of creating “beautiful and supportive larger cup swimwear” as an antidote to “bras masquerading as swimwear”. Commissioned to refresh the brand’s visual identity, Two Times Elliott developed a design solution based around the theme of horizons that juxtaposes a bold single spot colour with a classic foil print finish across a white substrate.
InForm is an Australia architectural design and build firm established in 1996 that provides a holistic service which “integrates architecture and construction in a process that promotes creativity, flexibility and efficiency”.
Their new visual identity, created by design and digital development studio Hofstede and “rolled out across printed, digital and environmental forms”, conveys familiar and modernist architectural principles such as truth to materials, craft, structure, functionality and restraint with a neat combination of black, white and dark concrete grey uncoated substrate choices, the high quality of foil finishes, grid-based layouts, plenty of space and the geometric basis of a logotype constructed from Neuzeit S.