Mark Cappellino is described by Perky Bros, the Tennessee-based studio behind his new logo and stationery, as a leadership consultant who travels the worldwide helping individuals and teams better communicate through stronger relationships. Their design solution, “based on the behavioural beliefs that shape his practice”, “plays on the typographic device called the em dash, meaning an interruption of thought” and “comes to life as a red thread which according to Chinese legend connects all of us—tangling, stretching, but never breaking.”
Multidisciplinary design agency Anagrama have recently completed the visual identity for yet-to-launch dry cleaning shop Nordic House, who alongside their cleaning service sell scented soaps and undershirts. Anagrama describe their approach as focusing on Scandinavian design by combining “simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette” of snowy white, chilly grey, pine needle green and fresh salmon to “create a cool nordic landscape complete with its pure, immaculate and undisguised scents”. Alongside iconography “designed with a stark and reductionist style” the solution “captures the brand’s elemental emphasis on honesty, clarity and above all, quality.”
Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty and lifestyle images for the advertising and editorial markets. He describes himself as contemporary, upbeat, outspoken and edgy.
Inspired by a shared interest in Swiss modernism and adopting a less is more approach, design studio Mash Creative developed a new brand identity for Ali that combines an iconic marque, sans-serif typography, weighty material choices, foil and a limited colour palette to frame the detail of his work.