BPO


April’s Top 5 Projects 2013

April's Top 5 Projects

These are the five projects I reviewed during April that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?

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Daniel Hopwood designed by Two Times Elliott

Logo design by Two Times Elliott for Daniel Hopwood

Daniel Hopwood is a small bespoke London-based multidisciplinary design studio – working within the fields of architecture, landscape architecture and interior design – that offers its clients a creative, practical and personal service.

The studio’s identity, created by Two Times Elliott, takes the often ornamental detail of monograms of the past—a traditional distillation of a craftsman’s pride in product quality and individualised service practice—and gives it a very contemporary, geometric resolution with a solid sense of structure— through a simple consistent line weight and negative space—and a duality that mixes an H with what looks like a table and chair pictogram. Set alongside the broad, generously spaced characters of a sans-serif logo-type and a striking economical single red spot colour, the identity achieves a nice but subtle thematic union of layout, build, furnishing and functionality while the use of an uncoated, mixed-fibre, recycled substrate and a blind deboss across the collateral add a crafted, sustainable undertone that conveys an appreciation for material and material texture.

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Vitalkost Shift designed by Ghost

Packaging design by Ghost for supplement Vitalkost Shift

Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological / technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.

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