Developer Taller38 and multidisciplinary workshop T38 – a studio made up of architects, artisans, carpenters, painters and welders – work together to develop architectural pieces and real estate projects that are described by Savvy – the agency behind their new logo, stationey and website – as a “benchmark of high quality” that aims to “uplift the style and quality of life of the people” who live there.
Savvy worked with both businesses to create an identity based around modularity, grids, a dynamic sans-serif logo-type and a blue and red tinted photography that would, whether superimposed or isolated, compliment or divide the two synergetic entities.
According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.
Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.
Guest Opinion written by Shaughn McGurk
Martino Group is an Australian property developer with a ‘holistic approach that encompasses art, design and architecture’. Their visual identity, developed by Melbourne-based brand and communication studio Hi Ho, extends a simple typographic observation and minor adjustment into a system that conveys a ‘beautiful but functional’ philosophy, and unites the group’s latest property developments and the limited edition prints and carefully selected hand washes that fill them.