BPO


Grand Ferdinand by Moodley, Austria

Opinion by Richard Baird.

Branding for Vienna's Grand Ferdinand hotel by Austrian graphic design studio Moodley

Grand Ferdinand is hotelier Florian Weitzer’s fifth hotel. It features a distinctive interior of green leather upholstery and Lobmeyr chandeliers, rooms with ornate and functional furnishings, and a restaurant that is said to serve the best French champagne and the grandest Viennese cuisine, all set within a landmark building located on Vienna’s Ringstraße.

Grand Ferdinand has a philosophy that celebrates the past whilst moving forward. This meeting of tradition and modernity, whilst running throughout the hotel’s interior design and underpinning service practice, also informs its brand identity, created by Austrian graphic design studio Moodley. This encompassed stationery, signage and website design, as well as a variety of printed assets that included menus, posters and postcards.

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Smokovik by Studio8585, Denmark

Opinion by Richard Baird.

Branding and brochure design by Studio8585 for Croatian property development Smokovik

Smokovik is an exclusive property development, located on the Croatian Island of Krk, designed by renowned local architect Idis Turato. The development will be made up of both residential and commercial buildings that share a functional and sustainable build practice, a favour for modernity, flat surfaces and Mediterranean sea views. Smokovik’s brand identity, created by Studio8585 now working from Copenhagen, included logotype, brochure and website design, a copywriting component and art direction.

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Faymus by Studio Brave, Australia

Opinion by Richard Baird.

Branding and animated logotype for Faymus by Studio Brave, Australia

Faymus is a Melbourne based property developer committed to building intelligent and sustainable spaces and ecosystems for tomorrow’s living in a way that is sensitive to the heritage and diversity of local communities. Property developed by Faymus is rooted in a philosophy that anticipates rather than follows change, interlinks tradition and innovation, and, working collaboratively with affiliated professionals, covers planning, build and interior design.

This philosophy and the extent of Faymus’ projects is communicated across their new brand identity, created by Australian graphic design Studio Brave, through a contrast of type, colour and image, and extending across duplex business cards and website. This was developed by Studio Brave alongside campaign work for other Faymus projects, one of which was The Hugo, also featured on BP&O.

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