Nine Smith Street is the latest residential property project from Neometro, a company that describes itself as having a reputation as Melbourne’s most design-focused development group and recognised as one of the first holistic design and construction businesses in Australia. Neometro are dedicated to creating architectural buildings that are beautiful, functional and timeless, and have a sense of place and belonging. Neometro’s brand identity and that of its Fitzroy property Nine Smith Street, designed by Studio Hi Ho, effectively uses colour, type and substrate contrast to establish a solid foundation from which to communicate a variety of future property projects. It also reflects a design aesthetic rooted in a modernist heritage and the company’s commitment to new textures, finishes and materials.
Alphabeta is an extensive property redevelopment project, designed by architects Studio RHE and located in London’s Finsbury Square, that is described as the latest architectural expression of the ‘new economy’. Due to open in late 2014 and managed by Resolution Property, the project will reconfigure a ‘substantial landmark building’ to create a new standard in contemporary work environments for the creative and technology sectors. The space will feature large cycle entry points down to secure storage and changing facilities in the basement, chill-out zones, roof-top bars and a lofty atrium.
Design studio Village Green were commissioned by Resolution Property to develop a brand identity solution for Alphabeta which included logotype and print brochure design, short film, signage, website and a marketing environment that houses a gallery space, video projections, architectural model design, way-finding system and wall graphics.
“41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”