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LogoArchive Extra Issue – Canada Modern

LogoArchive Extra Issue – Canada Modern. Designer / Editor Blair Thomson. Photo: Pip hyper Photography

The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following the successful launch of three issues, LogoArchive returns with a very special Extra Issue in collaboration with Canada Modern, designed and edited by Blair Thomson, documenting the forms and colour of Canada’s modernist symbols. The LogoArchive Extra Issue – Canada Modern is available from counter-print.co.uk.

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LogoArchive Issue 3

LogoArchive Issue 3 by BP&O Image: Duane Dalton

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch of the first and second issues, LogoArchive returns with its third release dedicated to the corporate symbols of science and exploring the theme of reconfiguration. Image: Duane Dalton. Visit our shop here.

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LogoArchive Issue 2

LogoArchive Issue 2, designed by Richard Baird, Published by BP&O

LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design and production (undertaken by WithPrint) LogoArchive seeks an immediate connection between the agency of its creator and material object.

LogoArchive is founded on an enthusiasm for a well-crafted symbol; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of symbols, rather a delivery mode in which to build a story and share thoughts.

Issue 2 begins to explore the potential of the zine to reconfigure itself over time. It does this by introducing a cover as content philosophy and in the addition of an insert. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye, the theme of Issue 2.

This article, in a break from convention, has two interwoven parts; the familiar format looks at the micro (the graphic and the material), while inset italics explores the meta. These can be read independently or sequentially, and intend to bring an intangible layer to the zine. LogoArchive Issue 2 is available from Counter-print alongside a limited re-release of Issue 1.

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