Opinion by Richard Baird
Origen México is a encyclopaedic collection of cultural reference points from Mexico, and an expression of love for its land and identity, edited by Ámbar Editores and Paola Gonzalez Vargas. Written in Spanish it covers things such as, Barro negro pottery; the black clay pottery of Oaxaca, Barrancas del Cobre; the six canyons in the Sierra Madre Occidental and individuals such as pioneering filmmaker Alfonso Cuarón. In its breadth the book has a temporality; a relationship with time. One idea, place, person, piece of pottery or art directly or indirectly informs the another. Layers are built. The present is founded on, but would ultimately find it hard to recognise, all of the past, except that which immediately proceeded it. This is expressed through the materiality of the book, designed by Canadian studio Blok, using a light copy paper and show-through, the relationships and continuity formed with a consistent image treatment and the codifying visual language of consistent type, layout and an encyclopaedic format.
Opinion by Richard Baird
Daniel Jensen is a Swedish artist whose work moves between paintings, sculptures and drawings and explores themes such as society and pop-culture, film, literature and nature. His latest book, designed by Bedow, features artworks that are figurative and abstract, unrelated and absent a narrative. With such compelling and intense imagery of colour and dynamic shape, Bedow developed a format that would hold these works with a calm and classic sensititivity, using type and space to frame the work.
The technical limitations of the mid-century—the need for a steady hand and a precise mind for mechanical reproduction—demanded that an exceptional level of care and creativity be given over to shape and space, association and perception. These considerations created a rich corporate and consumer form language and range of graphic techniques. These have been partly marginalised, usurped by modern print and display technologies. They do remain as useful reference points in which to help create an effective symbol today, one that works well in a black or white, can be used with vibrant inks, seductive materials and eye-catching finishes as well as being displayed in motion on ever more diverse screens types. With this in mind, LogoArchive returns with an issue dedicated to some of the techniques of mid-century symbol-making.
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