Opinion by Richard Baird.
Bray & Slaughter is a UK based regional contractor with over 100 years of experience in the construction industry and an extensive understanding of the education, healthcare, commercial, heritage, conservation and residential sectors. Following industry and company changes, Bray & Slaughter commissioned design studio Mytton Williams to create a new visual identity that would better reflect their growth and move from ‘local builder’ to ‘regional contractor’. The studio’s treatment, a combination of monolinear illustration, a limited colour palette and bold type, was inspired by craftsmanship and a connection to the local community, and was created to appear contemporary and innovative, handle future expansion and bring Bray & Slaughter’s building projects to life.
Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.
Created by consultant Ray Lindberg with the intention of setting new standards for flexible work environments, Kontoret provides low-cost office space by the hour, with wireless internet, printers and coffee, to freelancers, chief executives, local businesses and international travellers in the centre of Helsinki.
Inspired by the “essence and basic needs of office work and the aesthetics of the classic office environment”, design agency Werklig created a new grid-based identity for Kontoret drawn from the typeface Replica Mono, a custom set of icons and utilises branded office tools such as Bic pens, Post-it notes and Stabilo Boss highlighters to establish a “brand identity with a strong link to the traditional office environment with a minimalist Scandinavian twist.” This extends across neon signage, window decals, bags and stationery.