Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.
Casa Virginia is a restaurant and culinary project in Mexico City, created by chef Mónica Patiño, that mixes the highest quality cuisine and meticulous processes with the familiarity of eating at home. This fusion of restaurant quality and easiness is perhaps most acutely manifested throughout its interior design, a space that juxtaposes the modesty and simplicity of wooden and basketweaved furniture alongside the ornate cornice and sculpted detail of the walls.
Savvy were recently commissioned to create a brand identity for the restaurant, which included logo, stationery, menu and sign design, that would resonate well with Habitación 116’s distinctive interior, be informed by Mónica Patiñ’s philosophy and honours her processes. This was achieved through the contemporary reinterpretation of what Savvy describes as the traditional graphic language popular in Mexico during the 1920s and an attention to detail.
Apartment A is an art gallery, bar and cocktail academy, dedicated to the experimentation and development of cocktails, located in Los Angeles’ Art District. Apartment A’s brand identity—which includes two logos, print promotion and stationery, created by Parisian design agency Say What Studio—establishes a striking contrast of organic illustrative detail, plenty of space and structured typography, mixing a sense of methodology with the spontaneity and flourish of the arts and crafts.