Opinion by Richard Baird.
Brae is a restaurant, located in the Australian town of Birregurra, that describes itself as having a menu of unique and contemporary dishes built around a respect for nature and seasonality, and crafted from organic ingredients both locally sourced and grown on its own 30 acre site. Brae’s new brand identity—which included a new logo-type, menu, stationery set and website developed by Melbourne based Studio Round—juxtaposes traditional typography and a seasonal colour palette alongside the contemporary creativity and rich natural detail of a series of still life photographs taken by Scottie Cameron.
Cuckoo is a ‘modern’ wheat-free bircher muesli range that blends oats, yoghurt and fruit. Individual flavours include ‘Choco Sour Cherry with a smooth layer of Madagascan Vanilla’, Mango & Coconut with a tropical twist of Lime and Ginger’ and ‘Elderflower & Cranberry with a Blueberry & Blackcurrant compote’. London-based design agency B&B Studio, inspired by Swiss graphic posters, developed a new packaging treatment for Cuckoo that contrasts a bold geometric logo-type with the bright organic qualities of photography.
Festningen is a brasserie that serves a rustic French menu and is located in Oslo’s Akershus Fortress—a medieval castle and former prison. The brasserie’s brand identity, created by design studio Uniform, juxtaposes the traditional detail of etched illustration, a copper foil print finish and fabric texture, alongside a bold sans-serif, simple geometric pattern and light ink across dark papers and boards. This establishes what the agency described as a historical and contemporary guideline for Festningen.