The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s new brand identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logotype set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.
Multidisciplinary design agency Savvy have just completed the identity and collateral design for Gomez, a San Pedro-based bar ‘where you can hear good music and drink well’. The bar’s visual language, a ‘reconciliation of the traditional and avant-garde’, delivers a youthful, friendly and expressive brand personality through quirky vector illustration, the contemporary art and craft sensibilities of a striking electric blue colour palette and tinted images, paper texture, plastics, light, uncoated wood and heat treatments. Alongside the more retrospective tone of serif and italic typefaces, the diamond structure of the pattern work, the ribbon of the logo and black and white portrait photography. The result feels intentionally ‘silly’ yet is appropriately underpinned by a professional, experienced coherency that conveys quality.
The Tokenhouse is a gastropub – run by hospitality brand Fuller’s – located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.