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The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

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Clifton Arms designed by Wash

Logo, menus and stationery with copper spot and foil print treatments and emboss detail designed by Wash for the Clifton Arms Hotel.

Clifton Arms is a hotel, restaurant, bar and brasserie situated within a grade two listed building at the heart of the UK seaside town of Lytham. The hotel has a rich heritage dating back to 1794 which includes a location change from Clifton Street to West Beach in 1840 and the reception of high profile guests such as Winston Churchill and The Beatles. Following a recent renovation, Preston based creative agency Wash, drawing inspiration from the hotel’s past, developed a new visual identity that includes a revised coat of arms, weighty slab serif logo-type and a warm copper colour palette.

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Fat Cow designed by Foreign Policy

Logo and menu for specialist beef restaurant Fat Cow designed by Foreign Policy

Fat Cow is a specialist beef restaurant, located on Singapore’s Orchard Boulevard, that takes a Japanese Wabi Sabi approach to meat selection, preparation and presentation. The restaurant’s visual identity, developed by design bureau and think tank Foreign Policy, reflects this pragmatic approach to cooking with a simple visual combination of monogram, sans-serif logo-type and seared wood finish.

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