BPO


Redscout by Franklyn, United States

Opinion by Richard Baird.

Illustrative business cards designed by Franklyn for international strategy, design and innovation agency Redscout

Redscout is an international strategy, design and innovation agency with 55+ employees and offices in both the US and the UK. It is dedicated to what it describes as creating new prosperous futures for ambitious businesses through brand positioning and portfolio architecture, providing identity, product and packaging design services, and offering consumer, cultural and category insight. Redscout recently worked with design studio Franklyn to help develop its own public image—moving it away from a behind-the-scenes business to business company— with a new visual identity treatment that included extensive illustration, logotype, business card and stationery design.

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Tanoshii Ramen Bar designed by Mast, United States

Opinion by Richard Baird.

Menus, coasters and gift certificates for Dallas based ramen restaurant Tanoshii designed by Mast

Ramen is a Japanese meat broth and wheat-noodle soup that originated in China and is now embraced internationally. While many enjoy instant versions, the best is said to be prepared over days and is the product, and some would say the art form, of a creative and experienced chef. These are the values of Tanoshii. As the first dedicated ramen bar in Dallas, Texas, Tanoshii will act as an introduction to the variety and distinctive flavours of ramen. This role is reflected within the bar’s interior design and identity treatment, developed by Denver based design studio Mast, through Western modernity and current restaurant trends, the detail of Eastern cultural references, and a little of the local area. The project went on to include menu design, interior graphics, gift certificates and coasters.

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Chavez designed by Föda

Opinion by Richard Baird.

Chavez designed by Föda – Heated treated wood and print menus for Austin based Mexican restaurant Chavez designed by Föda

Chavez is a contemporary Mexican restaurant located within the Radisson hotel, Austin, Texas. The restaurant has a Southwestern menu created by chef Shawn Cirkiel and inspired by his memories of family road trips taken to the Mexican coast and the cuisine he experienced there. These memories also informed the development of a warmly lit, wood and fabric furnished interior design by Michael Hsu Office of Architecture.

Drawing on Shawn’s childhood and the mood boards of Michael Hsu, design studio Föda modernised the ephemera Shawn would have seen on the road trips of his youth, and distilled these down to six glyphs in six weights in what the studio describe as a Mezo-American fashion. These run across a variety of printed assets which included menus, coasters and business cards, as well as being worked into the interior and across tables by designer Michael Yates.

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