BPO


Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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Cured designed by Föda Studio

Logo designed by Föda for restaurant San Antonio Cured

Cured is a restaurant located in the recently renovated Admin building of Pearl Brewery’s culinary and cultural campus in San Antonio. Run by chef Steve McHugh, an expert in charcuterie, salumi and all forms of preserves, the restaurant offers a wide variety of meats cured for between 2 and 10 months.

Föda Studio developed a brand identity for Cured, which alongside logo and print included architectural collaboration, that resolves the history of the location, the time involved in preserving meats, Steve’s community and charity involvement as well as his recent cancer survival, through naming, iconography, custom typography and an interesting interaction component. The project also included menu design, business cards and signage.

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