Tamarindo is a kitchen and bar with an international menu due to open in October 2014. Located in Ourense, Spain, Tamarindo was created as a refreshing alternative for local walkers who are used to traditional bars and restaurants, and is described as a place with two distinct moods and spaces, the casa cocina or house/kitchen, a place for coffee and a quick snack, and a bar for beer and tapas. The interior, created by architects and husband and wife team Ruben D. Gil and Gretta R. Valdés, features a combination of light wood ceilings, adobe walls, dim lighting and steel furniture.
This contemporary interior and the dual nature of Tamarindo’s space is distilled down into its visual identity designed by Mexican studio La Tortillería and extends across a variety of collateral including business cards, stationery, packaging, menus, coasters, tote bags and custom glass bottles.
Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.
The Palomar Restaurant is located at the heart of London’s Soho district with a menu that is described as being reflective of the foods of modern-day Jerusalem and influenced by the cultures of Southern Spain, North Africa and the Levant. Its interior features a zinc kitchen bar, mosaic marble and reclaimed parquet floors, marble surfaces, oak panelled walls, a skylight providing natural light and royal blue leather upholstered furniture.
The restaurant’s graphic identity, created by Here, intends to conjure up the “romantic and nostalgic feelings of bygone days” and draws its inspiration from and establishes a continuity with, many of the classic details of the restaurant’s interior, whilst also reflecting the crafted nature of its menu. This is done through the graphic detail of a hand drawn script and uppercase extended sans-serif typography, and materially using the texture of uncoated paper and the gloss and perceived quality of a gold block foil. This links a variety of assets that included menu design and coasters, neon signage and business cards. This post was updated December 2017 with images of The Palomar Cookbook, also designed by Here.